Pink October

Why Pink October?

For many of us, daily life follows a routine we may barely notice. We rush through our days, preoccupied with work issues, family challenges or even the weather. These are just part of our normal lives.

However, for some women, each day brings a new battle and a surge of intense emotions.

In October, people wear pink ribbons to honour breast cancer survivors, remember those lost to the disease, and support the ongoing progress made by doctors and scientists in the fight to defeat breast cancer.

Pink it up

Being close to these warriors and understanding some of their daily struggles, we know that every small gesture makes a difference: a kind word, a hug, taking time to listen or offering a brief distraction from their ongoing battle.

Ana Rocks Turns Pink in October

We’ve created a special jewelelry collection to join the global effort in raising awareness for breast cancer. Using some of the most beautiful stones we've ever worked with, we aim to bring a spark of joy, emotional healing, energy and hope to those who need it most.

A note from us

Our dear So Bum, sweet friend, the fearless fighter and winner, we send to you all our love and our admiration. You are one of a kind!